A Web Strategy Company

Latest News About Orbital Alliance, Things we Like, or Interesting Items we Pick up Along the Way

August 2, 2011 7:33 pm
Could Google+ be used as a company intranet and communication tool for SMB?

Google+ provides numerous features that can allow a SMB to utilize it as a way to keep communications organized and tracked internally

July 22, 2011 1:11 am
Could Daily Deals Like Groupon and Living Social be Detrimental to Long Term Success?

Daily Deal sites like Groupon and Living Social are becoming very popular and more prominent, but are the motivational factors in a one-time cheap discount harmful to consumers in regards to the…

July 14, 2011 9:03 pm
Local Businesses Big on Social Media, Slow on Mobile Marketing and Group Buying

MerchantCircle quarterly Merchant Confidence Index Survey on over 8,500 small and local businesses to gauge their methods and budgets for marketing.

July 10, 2011 10:43 pm
Google Plus for Business Sign Up

Google Plus has recently been launched, and all focus has been on the consumer side. Google is currently working on their business side and will be rolling it out later this year. Google is…

July 8, 2011 7:43 pm
Comparison of Demographics on US Tablet Owners for Past 6 Months

The Pew Internet & American Life Project performed a study on the demographics for US Tablet users in May 2011 and compared the data to that of November 2010. They tabulated their results to show…

July 5, 2011 5:34 pm
Google Chrome Browser Exceeds 20% Globally in June

Google Chrome continues to grow in use, exceeding 20% world-wide for the first time in June, while Internet Explorer and Firefox numbers dropped.

July 2, 2011 4:11 pm
Video: Latest Social Media Revolution Video

Based on #1 International Best Selling Socialnomics by Erik Qualman this is the latest in the most watch social media series in the world. This video is slighly over 4 minutes long and extremely…

June 30, 2011 3:20 am
Videos: What is Google Plus?

Google just recently launched its alternative to Facebook, Google Plus. Here are some videos summarizing the new features.

June 27, 2011 11:07 pm
How does Content Strategy Differ when Implementing Marketing Initiatives between B2B and B2C?

More and more marketers are utilizing content creation/content marketing as part of their ability to market and promote their companies, whether their focus is B2B or B2C selling. There are some…

June 25, 2011 5:29 am
Facebook Going Gray.... Is this a Good or Bad Thing?

The fastest growing age segments on Facebook are the 55-64 and 65 and up. With this being the fastest growing segment for Facebook, is this a good thing or a bad thing?

June 24, 2011 1:38 am
What Online Sources do US Consumers Check First Before Visiting a Local Business or Restaurant?

A recent poll performed by Harris Interactive asked over 1,000 CityGrid Media users when it comes to visiting a local business or restaurant, what online source do they use prior to visiting.

June 4, 2011 7:24 am
What are the Most Used and Effective Online Marketing Tactics for SMBs?

Attracting new leads and customers are both the greatest challenge and most important responsibility of small businesses, and according to recent studies, SMBs are utilizing numerous channels to do…

June 3, 2011 6:02 am
Chart: Where do Consumers go First When Looking to Research/Buy a Product Online?

Research was performed by Bank of America/Merrill Lynch, to determine where consumers go first when looking to research buying something online. The information was tabulated and put together on an…

May 26, 2011 2:05 pm
Great Video on Smartphone Consumers and Statistics: Understanding The Mobile Movement

This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings…

May 25, 2011 12:58 pm
What Reasons Influence Affluent Consumers to Interact with Brands on Social Mediums?

According to the 2011 Affluence Collaborative Survey, affluent internet users interact and connect with brands on social mediums different that the general public.