A Web Strategy Company

Latest News About Orbital Alliance, Things we Like, or Interesting Items we Pick up Along the Way

September 30, 2011 1:44 am
A CMO Survey... As Social Media Marketing Rises, What Metrics and Items are Main Focus Points for CMOs?

Duke University’s Fuqua School of Business and the American Marketing Association performed a study where they surveyed chief marketing officers (CMOs) to find out what are the most popular metrics…

September 20, 2011 9:07 am
Now That's a Lot of Photos! Facebook Tops the Charts

According to 1000memories, Facebook will add 70 billion photos to its already existing library of 140 billion photos this year. Based off these numbers, Facebook hosts 4% of all photos ever taken in…

September 14, 2011 12:39 pm
SEO Budgets for 2012 (Chart)

Marketing Sherpa interviewed more than 1,500 marketers to find out how they were allocating their organization’s SEO budgets for 2012 to maximize their high-quality leads.

September 11, 2011 10:56 am
What is the Life Span of Popular Links on Bit.ly?

Bit.ly has performed some research of click rates in regards to links, and have been able to report that click rates drop by half after only 3 hours for links posted on popular sites like Facebook,…

September 10, 2011 5:28 am
Facebook Revenue Growth Impressive, but not as Fast as Google Grew

Facebook is likely to reach $4 billion by the end of the year, and while impressive, is not growing as fast as Google had done, but much better than Yahoo.

September 8, 2011 5:49 pm
How Organizations are Integrating Social Media in their Marketing Mix

MarketingSherpa performed a survey of over 3,300 marketers to find out how important and how integrated social media is within their organization’s marketing mix.

September 3, 2011 6:50 pm
Negative Reviews Have Major Impact on Online Shopping Decisions

In a recent survey performed by Cone, a brand marketing agency, results show that 80% of those interviewed have changed their purchase decision based upon a bad review they read, up from 68% in…

August 31, 2011 5:12 am
Baby Boomers have largest growth in daily Social Media Usage

According to a report by Pew Research Center, baby boomers (ages 50-64) represented the largest percentage of growth for typical daily use on a social networking site, increasing from 20% in 2010 to…

August 28, 2011 8:51 am
Google+ Introduces an "Ignore" Option - Keeps Your Wall Cleaner

Tired of having friends on your social media account and they post items every 20 minutes, but still want to be able to see their comments/interactions about your posts? Now you can… with the new…

August 26, 2011 7:14 pm
Baby Boomers are Dominating the tablet / eReader Market

According to the recent numbers from Nielsen, baby boomers are dramatically rising in the ownership of tablet / eReaders and those 45 and older hold the biggest market of both of these devices.

August 23, 2011 6:56 pm
Study: Small Businesses not truly embracing Social Media Yet

Social Media Marketing is growing daily, yet for small businesses, it still is not seen as a necessity. According to a study by Hiscox, only 12% of small business owners considered it a must to use…

August 18, 2011 5:47 pm
Affluent Users Have Higher Awareness Response to Video and Search Ads

A recent study by the Interactive Advertising Bureau found that affluent users have higher response to video and search ads than those of general consumers.

August 13, 2011 8:46 am
Has Groupon Already Peaked? Merchants and Consumers Becoming Unhappy

The news for Groupon has not been good as of late, as more scrutiny is being placed prior to their eventual IPO. While discount deals are still very popular, the financial numbers for Groupon have…

August 12, 2011 6:24 am
Can Bing ever truly compete against Google when it comes to Search Market Share?

Microsoft may have made a slight uptick in search market share, but is this something that they can sustain?

August 5, 2011 5:31 am
How Important is it to have high-ranking search results for your main keywords?

It is very important to position yourself on the 1st page and top listings for your main targeted keywords, as the percentages of clicks from spot 1 and down on page 1 significantly drops.